A senior team of SEO and AI Search specialists on both sides of the Atlantic.

We're creative, calculated, and curious how people want to find things. We value strong relationships and are building for where search is going, not where it's been.

Peter and Charlie at Brighton SEO

Purposeful. Personable.

Sitelogic started in 2018 with a simple goal: cut the waste out of web projects and help clients make more confident, effective decisions. We work in digital, but there are people on the other side of every screen. Relationships, with clients and with each other, have carried us further than any tactic.

Built on pragmatism. Grown through innovation.

We've done a lot of digital work over the years: web design, paid media, and plenty in between. Every project taught us where the waste lives, and where the leverage is. Today we focus exclusively on organic search and the data that supports it. Some call it SEO, some call it GEO or AEO. Really, it's a mix, and it keeps evolving. We've built the team to evolve with it.

CHICAGO · 2018INDIANAPOLISLONDON
Early days: Chicago, 2018

Peter Bender starts Sitelogic after years of watching web projects lose momentum to silos and busywork. The fix: a healthy dose of pragmatism, and real attention to the people on the other side of the screen.

Finding the focus

The early years covered a lot of ground — web design, paid media, plenty in between. Every project showed us where the waste lives and where the leverage is. Organic search kept winning that math, so we followed it.

Sitelogic 2.0: 2025

Charlie Morley-Harman comes on board as partner and Head of SEO & AI Search, doubling down on where search is headed: AI answers, GEO, AEO, whatever it gets called next.

Today: Indianapolis & London

A small, senior team on both sides of the Atlantic, growing deliberately but staying small on purpose. That's how the quality and the service stay high.

Your challenges aren't unique, but they sure feel like it.

Marketers experience different flavors of the same problems: time, budget, expertise. These are some of the challenges we hear most often.

Overwhelmed by complex digital strategies

You're tasked with driving growth, but between algorithm updates, AI answers, and the constant drumbeat of “you should be doing X,” the path forward is anything but clear. Your CEO wants one thing, sales wants another and you're expected to make sense of it all while actually executing.

Pressure to deliver measurable results

Sales cycles run six to eighteen months and attribution is complex. You need measurement frameworks that prove today's work contributed to the deal that closes a year from now and a way to tell that story to stakeholders who don't live in the data.

Untrustworthy or disjointed data

You're tracking things...just not the things that matter for decisions. GA4 confuses everyone, nobody trusts the numbers, and reports take forever to pull. You need data you can act on, not a mountain of numbers that raises more questions than it answers.

Quick wins without compromising long-term strategy

Leadership wants results now; durable visibility takes time. You need a partner who can prioritize what moves the needle today while building the foundations for how people (and machines) will find you tomorrow.

A trusted advisor, not another vendor

You've been burned by agencies that overpromised and delivered generic work. You want someone who understands your business model, respects your constraints, and can sit in a stakeholder meeting and hold their own.

Sound like you? Get in touch

Things we won't compromise on.

Standards without rigidity.

We hold the work to a high bar — technically and strategically. Process is a starting point, not a ceiling. Every engagement gets a considered answer, not a templated one.

Honest relationships, in both directions.

We're direct with clients and direct with each other. Enough structure to be reliable, enough flexibility to be human. The best client relationships don't feel like vendor relationships.

Work that fits inside a life.

We love this work. That's not an excuse to let it consume everything else. Family comes first. Sustainable pace. The kind of team people don't want to leave.

Charlie speaking at Brighton SEO

The people behind the work.

Peter Bender
Peter Bender
Founder
View bio
Charlie Morley-Harman
Charlie Morley-Harman
Head of SEO & AI Search
View bio
Biren Datta
Biren Datta
Technical & Innovation Lead
View bio
Hannah Carter
Hannah Carter
Project Manager
The Next Quarter

Get better visibility.

Find what's working and fix what's not. We're here to help you navigate the changing landscape of search.

Get in touch