Website Audits & AI Readiness Assessment
Before you can optimize effectively, you need to understand where you stand. Whether you're inheriting a website with years of accumulated decisions or it's just not performing how you want it to, our audit process establishes your baseline, clearly identifies opportunities, and creates a prioritized roadmap that earns stakeholder confidence.
Common challenges.
Traffic plateaued or dropped
Organic traffic has been flat (or down) for two or three quarters and the usual adjustments aren't moving the needle.
Rankings softened
Terms that used to be stable have slipped, and nobody has a clear explanation for why.
Analytics aren't trustworthy
The data might not be accurate enough to act on, which makes every decision harder to justify.
Too many priorities
There's a long list of things to fix. No one's sure which ones actually matter or what to do first.
No strategic baseline
Leadership wants a plan, but you don't have reliable data to build one from.
Old, stagnant, or neglected site
The site has been around for a while, and it doesn't tell the right story.
What our audits cover.
We take a practical approach combining deep analysis with strategic prioritization. We don't just generate a list of problems. We tell you what to fix first, why it matters, and how to present the case for action.
Technical health
Crawl coverage, indexation, page speed, site structure, redirect chains and other signals that determine how much of your site search engines and AI crawlers actually reach.
Content performance
What's earning traffic and conversions, what's decaying, and what's cannibalising other pages for the same queries.
AI Search visibility
How AI models respond to queries in your space, whether they're citing your content or a competitor's, and what your server logs reveal about crawler behaviour.
Agent readiness
Whether your content and structure are ready for the agent-first web. We assess overall technical configuration, schema markup, crawl accessibility, and how your pages are formatted for AI comprehension alongside traditional ranking.
Competitive intelligence
How two to five key competitors are positioned against you. You'll see where they're winning, where you're close, and where they're vulnerable.
Analytics accuracy
Whether GA4, Tag Manager, and your attribution model are telling a story finance can act on. If they're not, we identify what needs to be fixed before any of the other numbers can be trusted.
What to expect from the process.
The full audit process takes place over 4 to 6 weeks, with iterative check-ins as needed. After the delivery of the action plan and ressearch, we're there to support you and your team.
Kickoff
Meet & learn about one another. Align on business goals, target audiences, and what optimization actually means for this business.
Audit & Analysis
We take approximately two weeks for deep research across all six areas, with iterative check-ins so nothing is a surprise at the end.
Review Findings
We present our findings in a collaborative review meeting (typically 1 to 1.5 hours) to ensure we are aligned on the path forward.
Create Action Plan
Based on the research and review meeting, we build a prioritized action plan. Every item is scored based on the value to the business and estimated effort.
Deliver & Support
We deliver the action plan and findings package. We're then available for four weeks of follow-up Q&A and limited hands-on execution so progress doesn't stall after delivery.
What you get out of it.
Unified Report
Executive summary with strategic recommendations designed for stakeholder alignment.
Technical Audit
Prioritized issue inventory with effort and impact ratings and implementation guidance.
Content Audit
Page-level performance analysis with clear optimize, consolidate, or remove recommendations.
Keyword Research
Target keywords mapped to pages with volume, difficulty, intent, and how to use them.
Competitive Analysis
Side-by-side positioning comparison with strategic opportunity identification.
Action Plan
Prioritized task list with clear phases and priorities, ready for execution by your internal team, existing partner, or Sitelogic.
Presentation
Live 60-90 minute walkthrough with stakeholder Q&A and follow-up support.
All findings and recommendations are delivered to in the private Sitelogic portal. It's a single place to review priorities, track progress, and share context with your team. The full recommendation list can be exported or carried directly into an ongoing engagement with no rebriefing required. Your own team can also work from it independently. You're never locked
Build a research-driven foundation for your website redesign or get the honest picture you need to decide whether one is worth it. We help you define the architecture, plan the content, and establish the visibility strategy for your website as AI continues to shake things up.
Search doesn't exist as an isolated disciplines or standalone project. We offer monthly strategy, advisory, and hands-on execution calibrated to the team you already have, with no long-term lock-in.
Get better visibility.
Find what's working and fix what's not. We're here to help you navigate the changing landscape of search.
A comprehensive audit of the site you have today, delivered as a prioritized action plan you can execute with anyone.