How we work
We're often engaged at key inflection points or to build long-term visibility through an ongoing partnership. It might be M&A activity, team changes or gaps, repositioning/rebranding, or the launch of a new offering. Regardless of the trigger, our clients either looking to be more visible or have better visibility into what's happening.
Audit & Action Plan
You need to get more out of what you have.
You suspect there's value being left on the table. Rankings have softened, AI traffic is changing the picture, or the analytics no longer reflects how the business works. We audit what's there today and deliver a prioritized action plan that's specific enough to execute internally, with another partner, or with us.
Audit & Discovery
A website redesign is coming or you're considering one.
You need research-driven inputs before designers and developers start making decisions that are expensive to undo. Or you're still deciding whether a redesign is worth the investment and want an honest picture first. Either way, we produce the foundation before the build begins.
Growth
You need an ongoing, but flexible, SEO, GEO, and Analytics partner.
We work alongside the team you already have to fill the gaps, take the reins where it makes sense, and make iterative improvements. It's a mix of strategy, advisory, measurement, and hands-on execution. It's intentionally flexible with enough definition to set clear expectations.
What we bring to every engagement.
Three disciplines that work together. We don't separate technical SEO from content strategy, or AI visibility from analytics — they're all part of one visibility engine.
SEO
Ensure your website satisfies both human searchers and search engines.
Technical foundations and content strategy working together. We focus on the on-site optimization that's directly within your control.
AI Search
Be found in the changing landscape of search.
ChatGPT, Claude, Perplexity, Google AI Overviews, and other LLMs. We track what AI knows about your brand today and build the visibility that keeps you found.
Analytics
Get a handle on your data so you can do something with it.
Accurate, actionable measurement. We help you get the proper measurement in place so that your data is usable and understandable for the right people.
Common questions, honest answers.
Most clients do, because it sets the baseline for everything else. Some come to us with a recent audit (theirs or another partner's) and want to move straight into monthly work — that's fine, we just want to align on what we're optimizing toward before we start.
If you know a redesign or rebrand is happening, choose Discovery; we'll shape the new site's foundation. If the current site is staying, or you're still deciding, choose the Action Plan; we'll assess what's there today and give you a prioritized punch list.
Yes. The expertise areas overlap, but you can scope an engagement around a single one. Many clients begin with analytics because it's the foundation that makes the other disciplines measurable.
Both, and they work together. Many of the practices that improve AI visibility — content quality, authority, structure, schema — also improve traditional search. We recommend an integrated approach rather than treating them as separate initiatives.
Technical fixes can show up in days to weeks. AI search visibility typically moves in 1–2 months. Competitive content rankings in difficult spaces can take 6–12 months of sustained effort. The audit itself runs about four weeks end-to-end.
Absolutely — that's how the plan is structured. Recommendations are categorized by impact and effort with enough detail to hand to internal teams or another partner. We're available for follow-up Q&A for up to four weeks after delivery, and longer if helpful.
Get better visibility.
Find what's working and fix what's not. We're here to help you navigate the changing landscape of search.