Use the right numbers to make better decisions.

Your data needs to be accurate and actionable. We spend a lot of time in GA4 and Google Tag Manager — which isn't something we often hear other marketers wanting to do. We're ready to help you get a handle on your data so you can do something with it.

We see some common problems.

Untrustworthy data.

You have no idea if things are set up correctly; that was done years ago by someone who left the company. Tags fire incorrectly, events don't track, and nobody trusts the numbers.

Disjointed reporting.

You're still creating decks with manually-pulled data for your board or execs. It doesn't have to be that way. We help you put the pieces together to improve reporting and save time.

GA4 is overwhelming.

Navigating GA4 tends to be low on most marketers' preferred-activities list. The interface is confusing, the data is scattered, and the learning curve is steep.

Sound familiar? You're not alone. Most marketing teams are drowning in data but starving for insights.

Don't set it and forget it.

We don't just set up tracking and call it a day. We build measurement systems teams actually trust and use to make better decisions.

Track what actually matters

Not all data is useful. We start by understanding your business goals, then design measurement frameworks around the metrics that provide value. Page views and bounce rates are fine. Qualified leads, customer acquisition cost, and revenue impact are better. Context is key.

Accuracy first

Before we worry about beautiful dashboards, we ensure your data collection is rock-solid. Proper tag implementation, thorough QA, and clear documentation mean your team can trust the numbers.

Actionable insights

We design dashboards and reports that answer specific business questions. No vanity metrics or data for data's sake — just numbers that map back to real business outcomes.

Scalable systems

We build measurement frameworks that grow with your business. Proper governance, version control, and documentation mean future changes don't break everything or leave your team guessing.

Our depth of expertise is in the Google ecosystem.

Google Analytics (GA4)

Turn GA4 into the decision-making tool it's meant to be.

Get the most out of GA4 with proper configuration, custom reporting, and ongoing optimization. We help you move past the confusion.

Activities

GA4 property setup and configuration
Custom event and conversion tracking
Audience and segment creation
Enhanced measurement configuration
Cross-domain and subdomain tracking
Custom dimensions and metrics
Explorations and advanced analysis setup
Full GA4 account audits

Google Tag Manager

Accurate, scalable data collection.

Maintain reliable analytics and tracking through Google Tag Manager.

Activities

Google Tag Manager setup and configuration
Custom event tracking implementation
E-commerce and conversion tracking
Data layer architecture
QA and validation of all tracking
Governance documentation
Full GTM account audits and documentation

Looker Studio Dashboards

Performance data, organized for the people who use it.

Turn performance data into actionable insights through clear, accessible dashboards and reports. We organize your data so you can actually use it.

Activities

Dashboard design and build
Report automation and scheduling
Data storytelling and narrative development
KPI identification and tracking
Executive summaries for upward/outward reporting
Detailed operational dashboards by team role
Training on dashboard usage

Frequently asked questions about analytics

It depends. Most B2B marketing teams benefit from GA4 because it integrates with the wider Google ecosystem (Search Console, Ads, Tag Manager, BigQuery). If you're already running a heavy product analytics stack like Mixpanel or Amplitude, GA4 may live alongside it as the marketing-side source of truth.

Most of the time we can fix what's there. We start with a configuration audit, document what's working and what isn't, then propose a remediation plan. A full rebuild is rare and usually only justified when the existing implementation is fundamentally misaligned with the business.

Looker Studio is our default because it integrates cleanly with GA4 and Google Sheets. We've also built dashboards in Looker (the BI tool), Tableau, and custom front-ends — but for most marketing teams, Looker Studio hits the right balance of power and accessibility.

Yes — and most of our analytics engagements include some form of knowledge transfer. We document everything, record walk-throughs of complex configurations, and offer formal training sessions when they're useful.

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