GEO & AEO for a changing search landscape
ChatGPT, Claude, Perplexity, and Google's AI Overviews and AI Mode are answering questions that used to send traffic to your website. If AI models don't know about your brand, or worse, recommend your competitors, you're invisible to a growing portion of your audience.
Common AI Search challenges.
Invisible in AI answers
AI models answer questions in your category every day without mentioning you. You're losing consideration to competitors you may not even be tracking.
No idea what AI says about you
Many brands have never tested what ChatGPT, Perplexity, or Google's AI Mode says about them. If you haven't checked, you're working without a map.
Content wasn't built for AI
AI models process content differently than search engines. Pages structured for keywords often fail the entity and context signals AI needs to cite you.
Competitors are being recommended instead
If a prospect asks an AI assistant for solutions in your space, they're likely getting a shortlist that doesn't include you. Those conversations close without a click.
AI crawler activity is unmeasured
GPTBot, ClaudeBot, and other AI crawlers visit your site regularly. Without log file analysis, you have no idea how often they come, what they read, or what they take away.
Brand info in AI models is inaccurate
Outdated information, wrong positioning, or missing services can actively misinform prospects. Clarity and consistency is needed to position you in AI search.
How we think about AEO/GEO.
We're in a new frontier and adapting constantly. AI search has many shared foundations with SEO while also being an entirely different animal. We emphasize strong technical foundations, content strategy, and ongoing measurement to ensure your brand is discoverable, understandable, and measurable across AI search channels. This changes every day.
AI Search Discovery
What does AI know about your brand right now?
We systematically test how AI models respond to queries in your space. This shows us whether AI models recognize you as a category leader, or if competitors are dominating the conversation.
Which pages are AI models visiting?
Through server log file analysis, we track when AI model bots (like ChatGPT's GPTBot or Claude's ClaudeBot) visit your website. These visits often correlate directly with citations in AI responses.
Where do you stand against competitors?
We run competitive gap analysis to see which prompts and queries your competitors have visibility for that you don't. This identifies immediate opportunities to close the gap.
AI Search Growth Cycle
Once we understand where you stand, we support continuous optimization to maintain sustained visibility growth.
Visibility Tracking
Monitor brand mentions and citations across platforms over time.
Competitor Gap Analytics
Identify where competitors win and opportunities to close the gap.
Content Creation & Optimization
AI-optimized content that machines understand and humans love.
Growth Measurement
Track meaningful business impact, not just mention counts. Growth, not just visibility.
How AI Search integrates with other capabilities.
AI search optimization doesn't exist in isolation. It works alongside our other capabilities to create comprehensive solutions.
Traditional keyword research informs AI prompt development. On-page optimization benefits both traditional and AI search. Content structure serves both human readers and AI models. This isn't a pivot from traditional SEO — it's an extension of what good SEO has always been about.
Content audits identify both traditional and AI optimization opportunities. Topic clusters support AI understanding of expertise. Internal linking helps AI models navigate your authority.
Technical improvements enhance AI crawler access. Site structure optimization supports AI/LLM consumption. Schema markup enhances AI model comprehension.
Track AI-intent queries driving traffic. Measure the impact of AI search on overall organic performance. Monitor AI Overview impressions and clicks in Search Console.
Frequently asked questions about AI Search
Traditional SEO focuses on ranking in search engine results pages. AI search focuses on being cited, recommended, and understood by AI models when they answer user queries directly. The optimization strategies overlap but require different approaches because the consumption patterns are fundamentally different.
We focus on the major platforms where visibility matters most: ChatGPT, Claude, Perplexity, Google's AI Overviews, AI Mode (including Gemini), and Microsoft Copilot. We also monitor emerging platforms as they gain traction.
Clients typically see measurable improvements in brand mentions and citations within 1–2 months of implementing optimizations. Competitive positioning improvements often take longer as models are retrained with updated data.
We can't guarantee specific outcomes because we don't control AI model training or updates. What we can do is significantly improve the probability of visibility by optimizing the factors AI models use to determine authority, relevance, and trustworthiness.
No, they work together. Many AI search optimization practices (like improving content quality, authority, and structure) also benefit traditional SEO. We recommend an integrated approach that addresses both channels.
Get better visibility.
Find what's working and fix what's not. We're here to help you navigate the changing landscape of search.