Website Discovery & Visibility Strategy
Build a research-driven foundation for your website redesign or get the honest picture you need to decide whether one is worth it. We help you define the architecture, plan the content, and establish the visibility strategy for your website as AI continues to shake things up.
Common challenges.
Need to validate & protect an investment
A relaunch is being discussed and the decisions being made now will be hard to undo.
Rebuild vs. optimize
You're weighing the cost and benefit of a full rebuild versus optimizing what you have.
No AI search strategy
Web design processes have changed drastically with AI and you need guidance on what to do.
The last relaunch didn't lift rankings
Traffic dropped after the previous redesign and never fully recovered. You don't want to make the same mistake again.
Design partners need inputs you don't have
You're being asked about IA, content direction, keyword targets, and more. Your plate is filling up.
Lack of internal alignment
Different teams have different priorities and visions for the new site. You need a data-backed strategy to align them.
The foundation for successful design & development.
We look at what you have, what the new site needs to succeed, and where the gaps are between the two. Every deliverable is designed to be handed directly to, or work on collaboratively with, design and development partners not just read and shelved.
Current site baseline
What's actually working today (traffic, rankings, conversions) so you know exactly what you're building from and what you can't afford to lose in the new site.
Competitive intelligence
Who are you realistically competing with for attention and conversions, and how are they positioned against you? Where are they winning, where are you close, and where are they vulnerable?
Information architecture
A directional sitemap for the new site, built on search demand and user behavior and not just how things are thought of internally.
Content audit & inventory
What to carry forward, what to retire, what to consolidate, and what needs to be written before launch. Page by page.
Content strategy
Template or page level outlines and content recommendations, including AI-first content guidance and entity recommendations.
Measurement planning
The GA4 configuration, keyword map, and AI visibility targets for the new site clearly documented so they can be a north star during the design & development process.
What to expect from the process.
The process is designed to fit with, and alongside, your team and partners. If you've already identified a design and development partner, we work with them to ensure the research is actionable. If you haven't, we can help you find one. The bulk of our work takes place over 4 to 6 weeks, then the rest of the work adapts to your build timeline.
Kickoff
Align on redesign scope, timeline, and constraints — and on the cost/benefit question if it's still open.
Research
~Four weeks of work covering both the current site and the new one's foundation, with iterative check-ins.
Deliverables
IA, content recommendations, measurement plan, and target keyword and AI visibility map.
Integration
Up to four weeks of follow-up alongside your build phases so nothing gets lost between research and dev handoff.
What you get out of it.
Content Inventory
A page-by-page audit of your existing site with clear direction on what to carry forward, consolidate, retire, or rewrite..
Directional Sitemap
A recommended information architecture built on search demand and user behavior, ready to hand to your design partner without second-guessing.
Page Outlines
Structure and keyword targets for key page templates, which is enough for a copywriter or designer to start without guessing at intent.
Analytics Audit & Measurement Plan
Your current GA4 configuration reviewed and a forward-looking measurement plan tied to the new site's goals, agreed before a line of design is drawn.
Technical & Performance Baseline
Core Web Vitals, crawl efficiency, and SEO benchmarks documented before the build, so the new site has a clear bar to beat.
Keyword & Competitive Analysis
Your current rankings mapped against key competitors, plus a target keyword list tied to the new site's pages and content strategy.
AI Visibility Assessment
How AI platforms perceive your brand today and what the new site needs to address as search continues to shift.
Presentation & Follow-up
Every finding delivered in a live walkthrough, with up to four weeks of strategic support as your build gets underway.
Before you can optimize effectively, you need to understand where you stand. Whether you're inheriting a website with years of accumulated decisions or it's just not performing how you want it to, our audit process establishes your baseline, clearly identifies opportunities, and creates a prioritized roadmap that earns stakeholder confidence.
Search doesn't exist as an isolated disciplines or standalone project. We offer monthly strategy, advisory, and hands-on execution calibrated to the team you already have, with no long-term lock-in.
Get better visibility.
Find what's working and fix what's not. We're here to help you navigate the changing landscape of search.
Research and strategy to establish the foundation for, and de-risk, your redesign. Includes IA, content recommendations, measurement plan, and target keyword and AI visibility map.