Analytics and measurement, explained without the jargon.

The Do’s and Don’ts of GA4 for Marketers

Universal Analytics has sailed off into the sunset and we’re all now officially faced with the reality of using GA4 or defecting to another tool. If you’re reading this, I’ll assume that you’ve stayed put, despite however many times you said to a colleague, “I’m sure Google will just push out this July deadline.” So,…