Newman Farm

Regaining Control of Online Sales

Sitelogic helped the leading US Heritage Breed Pork producer build a growth-focused commerce experience to launch farm-to-home subscriptions.

The Challenge

Newman Farm has been trusted by some of the country’s top chefs for years, but consumers outside of their region didn’t have the same access to their products and story.

The team sought e-commerce growth, but they were held back by the constraints of their platform. It lacked the flexibility to support the business and wasn’t an intuitive buying experience for customers.

They were also looking to launch the FARMSTOCK Box: a monthly subscription offering the highest quality, sustainably farmed Heritage Berkshire pork, hand-selected Angus beef, and pasture-raised poultry in the United States. Newman Farm needed an online home to launch the program.

The Solution




Photo/Video by Skalawag Productions

Sitelogic took the site from kickoff to go-live in 24 business days, allowing Newman Farm to meet deadlines for the holiday sales season.

The combination of Shopify & Bold Commerce’s new native subscription app set the team up to take full advantage of the ecommerce sales channel.

Four months after launch, the website had a 56% return customer rate and demonstrated consecutive month-over-month increases in ecommerce revenue. It's their amazing products that keep customers coming back for more, but the new platform offers a solid foundation for continuous growth and iteration of time.

“Peter and his team at Sitelogic were incredibly patient and helpful throughout the entire process. We especially appreciated his ‘teacher's heart' when explaining the pros and cons of various components of our onboarding process. All communication was clear and easy to understand while keeping deadlines in place to accomplish our goal. Their expertise in multiple platforms allowed us to make the best decisions for our business. They were supportive in teaching our team how to use the new technology by providing videos and ongoing support. We love having Sitelogic as part of the Newman Farm Team."
Kristin Newman