With limited availability and some lofty growth goals, the web team at SOLO Cup faced a challenge in prioritizing their budgets and efforts. They sought to develop a more cohesive digital narrative and use concrete information to make decisions about where to focus.
The problem was: this information wasn't readily available and there was no available bandwidth to figure out how to get it.
Through a series of workshops, planning sessions, and digital coaching, the team created an ongoing partnership to support iteration across multiple digital touchpoints.
“When the SOLO team set our digital transformation goals, our initiatives were prone to stalls due to lack of internal expertise or lack of confidence in our agenda. With Sitelogic, we were able to swiftly put touchpoint implementation behind us and focus on the portrayal of the vision for long-term digital growth."