SOLO Cup and Sitelogic partnered to take a closer look at how consumer-focused digital initiatives should be prioritized and measured.
With limited availability and some lofty growth goals, the web team at SOLO Cup faced a challenge in prioritizing their budgets and efforts. They sought to develop a more cohesive digital narrative and use concrete information to make decisions about where to focus.
The problem was: this information wasn't readily available and there was no available bandwidth to figure out how to get it.
Through a series of workshops, planning sessions, and digital coaching, the team created an ongoing partnership to support iteration across multiple digital touchpoints.